5 Intranet Apps that Will Assist Your Marketing Team

Your company's network may be your most important marketing tool. An intranet that is logically designed and well maintained will assist your marketing team in accessing and sharing relevant information. This marketing information is shared using network applications. Here are five of the most valuable intranet apps you will need to provide your marketing team with.

Folder Application
It may seem like a basic network function, but don't take for granted how valuable your folder application is. Your entire company, and especially your marketing department, will benefit from being able to quickly and easily access needed files. For example, market research is a big part of the marketing team's job, they will spend hours compiling customer data and then make attractive charts and graphs from that data.

This kind of research and development is typically handled by more than one person, and the perspectives of other departments are helpful to give a marketing project a holistic profile for your business. It's vital that your marketing team has a reliable network they can use to share files like market research and analysis, survey results, sales metrics, presentation documents, marketing brochures, flyers, your company's boilerplate, and much more.

Photo Album
Like the file application, it's important to have a photo album on your network that's well organized and easy for everybody to access. This is especially true for your marketing team because graphics are a big part of their job. It would be asinine to have your graphics person make a new graphic from scratch for every marketing campaign you do. It's best practice for your graphics designer to pull images from the photo album over the network, and then make needed edits from there.

In addition to images like your company's logo, your marketing team will need to have a secure and reliable place to store pictures from other departments that can contribute to a marketing project. For example, your sales team will want to take pictures of customers enjoying your product, and the business owner should have a photo album with pictures from the company's early days. Giving your marketing team easy access to photos like these can enhance your marketing campaigns in big ways.

Databases
Behind the flashy images and graphics your marketing team produces is data. Every business needs to have a reliable database on their network that contains valuable and up-to-date information about sales leads, vendors, stakeholders, and any other important information that needs to be constantly updated. The easier it is for your marketing team to access and make sense of your network's database will make for a higher degree of accuracy in your marketing campaigns.

Discussion Forum
A reliable network will help everybody in your company to communicate better by providing them with tools like discussion forums and instant messaging. Marketing is not done in a bubble. Your marketers will need feedback and insight on projects from everybody in the company, from the top, the bottom, and everyone in between. Your company's intranet is the best and most secure place for your staff to share ideas, get feedback on marketing proposals, and find internal help in overcoming marketing obstacles.

Calendar Application
When your marketing team puts together a campaign, they're building it around a tight schedule, and your team is usually running multiple campaigns at once. Your team will need to see information on your company's calendar app, like when important events or sales are scheduled, because it will be their job to promote these events. Like the rest of the applications we've mentioned, the calendar app will be most beneficial to your business if it can be accessed and shared by everyone in your company over the intranet.

For help streamlining your IT infrastructure that will provide your business with a well-organized intranet that your marketing team and the rest of your staff can take advantage of, call Macro Systems at 703-359-9211. We can keep your network running smoothly with our managed IT services, and even introduce you to the latest network tools to enhance communication between all of your departments. Call Macro Systems today and make your technology work for you!