Can Your Business Succeed with Its Current Communications?

Communications are crucial for any business. Whether you own a restaurant, a junkyard, or a corporation that is looking to go public, communications are a base line item on any business’ long term plan. Communication drives sales, collaboration, and the support of your offerings. Are you leveraging the best communications technology for your needs?

Identifying Your Options
What options are open to you that will let you improve your staff’s ability to communicate? The first thing you need to do to ascertain whether or not you have the tools or technology you need. This can be done through a thorough assessment of the types of platforms your business utilizes for communication:

Is it just over the phone, or do you have email? Do you use a chat interface? Is your business currently active on social media? These are all effective options to incorporate that will allow your business greater communicative capabilities.

How to Best Use These Communications
It is important to understand that communications can either be a major time saver or time waster, depending on the situation. Fortunately, there are means to keep your communications efficient and optimally beneficial to the needs of your business.

Phone
The traditional phone plan for businesses is costly. You have to run the wires required and connect them to a central location. This makes it hard to make changes to the office layout, as well as adding difficulties adding new employees to the telephone system. Additionally, you have to pay a telephone service provider for the privilege of using the phone.

Many of these downsides can be resolved by switching to a hosted Voice over Internet Protocol (VoIP) system. Since a VoIP connection leverages your organization’s bandwidth to function, you can eliminate the need of hardwiring your office if you so choose. More importantly, however, you can get a strong communications solution while eliminating a potentially expensive line item in your budget.

Email
While many might consider email to be a replacement to the phone, it isn’t advisable. While both are important to maintain in a business setting. However, for your typical office communications, email provides a quick way to get in touch with a coworker or contact, providing a record of correspondence as you go.

Chat Interface
There are often times that an office worker needs to reach out to a coworker, but their message may be too urgent to risk it sitting, unchecked, in an inbox. A chat interface provides a highly visible method of sending a message that grabs the recipients’ attention, allowing for a much quicker response than one might expect from an email--which may go unchecked for far longer than the message can wait.

Social Media
The rise of social media has given businesses an opportunity that had never presented itself before in history: the ability to reach out to their fan base without a filter. Now, a business can reach out directly to their followers, sharing news, information, or content of a more human nature.

Social media allows a business to connect more honestly with their followers, giving the company another layer of culture that sets them apart. Plus, it helps show your followers that you intend to actively interact with them, drawing them in and impressing them as a part of your marketing strategy. Plus, you can use social media as another means of uniting staff members and communicating with them directly.

The technology that businesses can access today are capable of enhancing their communications greatly. Have you enhanced yours? Macro Systems can help with that. Reach out to us at 703-359-9211.