Unified Communication Is Critical, Especially During This Pandemic

With a few noteworthy exceptions, modern businesses are largely in a holding pattern, waiting for the time to come when their operations can resume in full force. When that time arrives, however, there are likely to be some growing pains as everyone settles back into their old processes and operations. To help diminish these impacts, we recommend spending this time to enhance your business communications.

What Are Business Communications?

Business communications are essentially what it says on the package: the processes that a business has in place to enable communication to take place between different people, internal and external, that are associated with a business. Internal business communications are those that take place between different people within a business, from the intern to the CEO, while external business communications are those that involve parties that are not a part of the business itself, such as your communications with your clients or vendors.

Of course, these critical communications can quickly spiral out of control, which is part of the reason why many businesses adopt a unified communications policy which is a means of connecting your various methods together into one integrated strategy.

How Do Business Communications Interact Within a Unified Communications Platform?

For a moment pretend that your business has a messaging platform that allows for click-to-talk functionality. That platform would be considered a UC platform.

As unified communications permit a conversation to take place across different platforms and formats, different methods of business communications can be leveraged in conjunction with one another to more productively convey information. As a result, collaborative efforts become simpler and more productive for a business.

What Impact Does This Have On Business Operations?

While there are some considerations to keep in mind, such as how unified communications can introduce new access points into your network and complicate your security, there are some significant benefits to be had. For example, aside from the productivity and collaboration improvements you would expect, unified communications can help simplify the remote work process for your team, while also helping to enhance customer service.

How Unified Communications Matter with COVID-19

As COVID-19 creats chaos around the globe, it is imperative to your business’ short and long-term survival that you maintain your ability to communicate both internally and externally.

• Internally, it is important that you use your tools to keep your employees in the loop for the remainder of the situation. While you need to keep your employees updated as to how your business will be operating considering COVID-19’s influence, you also need to continue the type of communications that are required for your business-as-usual operations.
  
  
• Externally, you need to scale back any hard selling you may be participating in and focus primarily on maintaining contact with those you serve. If there is something that you’re doing that can help them, make them aware of that. Otherwise, focus on support and awareness.

Communication is one of the most critical aspects to keep in mind during any serious event. Make sure you put the systems in place to help maintain it now. Reach out to Macro Systems at 703-359-9211 for assistance.