Cloud computing has become a massive advantage for today's businesses, but every business has unique needs that require tailored technology solutions. A one-size-fits-all approach can be detrimental and leave you wasting money or worse—not getting the value out of your investments. Listed below are five key tips for effectively deploying cloud services in your business.
Macro Systems Blog
Generating and capitalizing on digital leads is imperative for business success. A well-thought-out strategy to attract leads via websites, emails, and social media can significantly enhance a company's ability to create a good customer experience and grow its business. This month, we’ll examine this element of a business and give you a step-by-step guide to getting the most out of your digital marketing efforts.
Most businesses rely on their technology; thus, a failure to manage that technology can lead to significant financial waste and operational inefficiencies. One significant way a business can waste money is through over-investment in unnecessary or overly complex IT infrastructure. Listed below is an examination on how companies waste their money on technology and how to identify if technology is working for your business.
Cybercriminals will do anything they can to get what they want, including lying and cheating to break into an organization’s network and siphon off the data or gain control. One of the most utilized tactics that cybercriminals use today is called social engineering. Listed below we discuss social engineering and how it puts everything you work for in jeopardy.
Emerging technologies provide significant opportunities for businesses to achieve their goals. That being said, understanding how and when to leverage these technologies is imperative. One of the most rapidly advancing technologies today is artificial intelligence (AI). Yet, AI encompasses more than what one might initially think. Many of the most impactful business tools are powered by a branch of AI called machine learning (ML). This month's newsletter delves into machine learning, its mechanics, and its applications within a business context.
Big data is now a critical resource for businesses of all sizes, including small enterprises. Modern businesses have unprecedented access to vast amounts of data, enabling them to make more informed decisions and operate more efficiently. This month’s newsletter explores how small businesses harness big data's power.
Technology is a major part of modern business. It’s fair to say anyone that works in business today is at least semi-proficient with the technology needed to complete their tasks. Alas, for many people, however, the fact that their business requires complicated technology is problematic. This is because at any given moment there are people looking to undermine their job, seeking access to accounts that will allow them to siphon money and data from organizations.
Every business deals with operational problems in one way or another. There are dozens of situations that can cause downtime, and having a comprehensive data backup plan can alleviate many of them. This month’s newsletter discusses business continuity and how data backup is an imperative piece of that process.
Businesses require a certain degree of good fortune to continue to grow in the manner in which they project when they hang out their shingle. With so many businesses failing after a very short time, taking advantage of the opportunities you’re given is extremely important. In this month’s newsletter, we’ll go through some of the things that a business can do to take better advantage of some opportunities.