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Macro Systems Blog

Macro Systems has been serving the Metro Washington, DC area since 1997, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

How to Stop LinkedIn from Using Your Data to Train AI

How to Stop LinkedIn from Using Your Data to Train AI

Artificial intelligence is everywhere, and it is making data more valuable than ever. This is because AI platforms rely heavily on data to function effectively. Many platforms and services gather data from their users to fuel these algorithms. LinkedIn has recently been found to do this—by default—without properly informing its users or updating its terms of service.

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How to Stay Safe on Social Media in 2024

How to Stay Safe on Social Media in 2024

You can do everything in your power to secure your social media accounts and lock down your privacy settings. Still, at the end of the day, social media users expose themselves to a torrent of information and content every time they log on. As a civilization, we’ve never really had something like this before. These platforms curate content that the user wants to see to keep the user coming back and staying longer. It’s inherently designed to be enticing and addicting, which is dangerous for certain individuals.

Then, there are scams and an endless stream of grifts that pose a wide range of additional problems for users.

Listed below are ways you and those you care about can be safer on social media.

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Tips on Protecting Yourself on Social Media in 2024

Tips on Protecting Yourself on Social Media in 2024

Social media is continuously evolving, and if the big social networks had it their way, it would be the only place people go when they log onto the Internet. Whether you have strong feelings for or against social media, or perhaps you are indifferent, it’s imperative to know how to protect yourself when using social media.

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Opportunities a Business Should Embrace

Opportunities a Business Should Embrace

Businesses require a certain degree of good fortune to continue to grow in the manner in which they project when they hang out their shingle. With so many businesses failing after a very short time, taking advantage of the opportunities you’re given is extremely important. In this month’s newsletter, we’ll go through some of the things that a business can do to take better advantage of some opportunities. 

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How to Take a Break from Social Media

How to Take a Break from Social Media

In the relatively short time it has been around, social media has fully ingrained itself into our lives, personally, professionally, and socially. While there are significant advantages to be had in all of these areas, it is also undeniable that social media can easily become overwhelming and negatively impact us. For this reason, sometimes taking a break from social media isn’t a bad idea. Listed below are a few ways to make this break as successful and effective as possible.

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Social Media is Full of Cyber Scams

Social Media is Full of Cyber Scams

Social media scams encompass fraudulent activities and deceptive schemes that occur across numerous social media platforms. These scams target users on platforms like Facebook, X (formerly Twitter), LinkedIn, and various others, irrespective of their age or background. They exploit individuals' trust, curiosity, or lack of awareness. Social media scams manifest in various forms, and the following are some common examples.

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Unfollow on Facebook Vs. Unfriending on Facebook

Unfollow on Facebook Vs. Unfriending on Facebook

Social media can be overstimulating, and for some users this is a problem which is difficult to navigate without giving it up entirely. If you want a nice middle-ground to deleting your account entirely, you can instead curate your news feed by unfollowing accounts that don’t enrich your day. How you can do this is listed below.

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A Warning About Social Media Quizzes

A Warning About Social Media Quizzes

We’ve all seen our friends and family sharing quizzes on their social media profiles, prompting people to find out what their celebrity stage name or what Hogwarts house you would be in. These fun, lighthearted quizzes are a solid way to get to know a little more about the people we’re connected with… and that’s the biggest issue.

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4 Tips to Improve Your Social Media Security Practices

4 Tips to Improve Your Social Media Security Practices

Successful businesses and influencers utilize social media to great effect, no matter the service, but as with most accounts in a connected world, security is extremely critical and can influence your own use of social media. Listed below are some ways that you can keep yourself safe while using social media and how smart use of social media can improve the security of your business, too.

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Enhancing Society Via Technology

Enhancing Society Via Technology

Ask someone what they think social media has accomplished for society, and you will probably hear a series of complaints about how it is the driving force behind the most divisive period in our history. While their perspective is interesting, it is also incorrect. Below is a look at how some of today’s most controversial technologies are working to enhance society. 

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How Different Sizes of Businesses Utilize Social Media

How Different Sizes of Businesses Utilize Social Media

Social media has become culture-defining technology. The massive amounts of people that utilize the services each week, and the large amount of time people spend on these platforms, makes them critical resources for the lion’s share of businesses. The fact that the average user spends around two hours and 24 minutes per day perusing their social media gives businesses opportunities that weren’t available to them only a few short years ago. Listed below is a look at how different sizes of SMBs utilize this technology. 

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Online Platforms Aiming for a More Secure Election

Online Platforms Aiming for a More Secure Election

The United States of America is well into its 2020 election season. Social media platforms and other online services are taking notice. Given the misuse of social media and other platforms in past elections, there is little wonder that there is some very real pressure on these platforms to establish policy and security measures to prevent these behaviors this time around.

Listed below is a neutral look at the situation, as well as an explanation about the initiatives that online platforms are now enacting.

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Steps To Take Control Over Your Facebook Account

Steps To Take Control Over Your Facebook Account

Facebook is a large part of daily life for many people. There are more than two billion active users; if you select any 4 random human beings from anywhere in the world, at least one of them likely logged into Facebook today. 

It’s imperative to know that you still have control over your information, so in this blog we’re going to look at a few ways you can take control over your online identity on the world’s largest social network.

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Your Business Can't Overlook Security Problems with Social Media

Your Business Can't Overlook Security Problems with Social Media

Social media is a prominent instrument that your organization can utilize to communicate with clients and prospective customers, but in an age where you can expect your employees to have their own accounts, it can be catastrophic to overlook the security issues associated with it. Let's explore how you can protect your business from its employees’ social media use.

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The Pros and Cons of Utilizing Social Media for your Business

The Pros and Cons of Utilizing Social Media for your Business

You could argue that social media is the defining feature of the information age. It has changed the way people communicate, market their products and services, and it has brought a litany of problems into public focus. Social media also currently costs many organizations billions of dollars a year in lost productivity. Below are a look at the pros and cons of social media, and how your company can put yourself in a net-positive position regarding the technology.

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Tip of the Week: 4 Ways to Get a Handle on Social Media in the Workplace

Tip of the Week: 4 Ways to Get a Handle on Social Media in the Workplace

Social media may be a great way to connect with other professionals and communicate with your friends, but it can be dangerous if you have poor posting habits. Before you share something, think twice about whether it contains any sensitive information that could be risky to yourself and your business.

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Building a Social Media Strategy for the Modern Business

Building a Social Media Strategy for the Modern Business

Constructing a social media strategy can be difficult for the modern business. You don't know exactly how it will affect your business, and you also are aware that your competitors are likely using it. Let's look at how your organization’s social media practices can lead to success.

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Social Media: The Most Effective Tool for Phishing Scams

Social Media: The Most Effective Tool for Phishing Scams

One thing that both fishing and phishing have in common is the use of lures. With the right lure, the chance of successfully catching the target improves. When it comes to the digital lures seen in phishing scams, research shows that social media is the most effective.

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Twitter Can Be a Valuable Business Asset

b2ap3_thumbnail_twittastic_400.jpgDespite the fact that 255 million people use Twitter, some businesses want nothing to do with it. They see it as little more than a waste of time. However, these anti-Twitter activists fail to realize that the social media outlet has an unmistakably large influence in the marketing industry. Unlike Facebook, Twitter gives you the opportunity to customize your audience to suit the precise needs of your business, and the best part of this is that it’s completely free.

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One Failed Restaurant Shows Us Why it’s Vital to Be Listed Correctly on Google Places

b2ap3_thumbnail_google_places_400.jpgWhen a dining establishment goes out of business, it usually doesn’t make the news. After all, running a restaurant is a risky endeavor. However, for one Washington D.C. eatery, it’s blaming its failure a Google Places mishap, which makes you think twice about how important it is for your business to have its online information properly displayed.

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