How to Effectively Utilize YouTube for Business

YouTube may appear to be fairly straightforward, but it’s a less so for business use than for personal use. Listed below are a few features that you will need to be mindful of if you want to utilize YouTube effectively in a business environment.

Keyboard Shortcuts
YouTube is exceptional for both researching and presenting subjects, and with its built-in features, you can get more productivity out of it. Keyboard shortcuts are the first step to take. You can jump to the beginning of a video by pressing the zero key. You can also utilize the arrow keys to fast forward or rewind a video as needed. The default is five seconds, but by holding down the Ctrl key, you can increase this to ten second skips.

If you’re utilizing YouTube for a presentation, you can pause and resume the video by hitting the spacebar or the K key. You can also use the up and down keys to adjust the volume. Use the M key to mute or unmute the video.

Start from a Specific Point in the Video
You can change a link to a YouTube video to start at a specific point. The easiest way to do this is to just grab it from the video on YouTube. For example: check out this video about phishing.

https://www.youtube.com/watch?v=jfnA7UmlZkE

Under the Share option, you will see the Start at option. This provides you with the ability to select a specific part of the video to start it at. The link will ultimately look something like this for around the one-minute mark.

https://youtu.be/jfnA7UmlZkE?t=63

Use Search Filters to Improve Results
If you’re not finding the content you’re looking for, you can use filters to customize your results based on specific criteria, including channels, playlists, specific durations, and other types of media.

YouTube is an extraordinary resource for many businesses. What are other ways you might utilize YouTube?