Google Search Tips

Google is the most browsed website in the world. That distinction doesn’t come easily; 4.2 billion people are active users of the Internet. Google claims to process around 3.5 billion search queries per day, or 1.2 trillion searches per year. Google has become the world’s most successful advertising site as a result, which can actually be an obstacle for users looking to get information about a specific subject.

Google.com
First, it must be said that there are very few resources in the world as useful as google.com; the act of searching the Internet is now the verb “google”. With that kind of success, it isn’t a surprise that people could get a little irritated when they “google” a query only to not get the results they were expecting. This scenario is exactly why you should learn that there are search commands that you can make inside of Google search to help you get the best results possible. Listed below are a few tips that can help you get the search result you are after, not the result corporations pay significantly to give you.

Tip #1: Utilize the Tabs
Depending on your search query, you may want to get an image, or a video, or some news. Google offers this functionality on every search results page. There are tabs for images, news, videos, maps, shopping, books, flights, and finance. By selecting these options, you will get results that are more in line with what you wanted your query to return.

Tip #2: Use Quotes
If you are searching for something specific, using quotes can help you reduce the amount of results returned that don’t exactly match your search query.

Example: “get smart”

By putting your search parameters in quotes, it searches the term or phrase exactly as you typed it rather than using the keywords in any order. This can return more specific information.

Tip #3: Use a Hyphen to Exclude Words
Lots of words in English have several definitions. If you find yourself entering a search query that you know will return ambiguous results because the term has multiple meanings, try searching the term, add a space, and then subtract the meanings you don’t want to see.

Example: scale -weight

By removing the topic of one of the homonyms from the equation, you will get more targeted and accurate results.

Tip #4: Use a Colon to Search Specific Sites
If you know what you are looking for, but need to quickly find something on a specific website, using Google to find it is simple. All you have to do is type in the keywords you want to search followed by a space, the command “site:”, and the website.

Example: Virtualization site:azure.microsoft.com

By adding the specific keyword you want to see and the site you want to search, Google will return some very specific search results.

Tip #5: Search Locally
Google a lot more about you than you think. One thing that Google usually understands is where you are, which means you can literally use Google to find any location in the world, or down the street.

Example: Gas stations nearby.

By searching for anything you need, you can get a list of local services, restaurants, and other locations, as well as the directions to get there.

Tip #6: Don’t Always Avoid the Ads
We’ve all had it entrenched in our brains to avoid clicking ads on the Internet, but Google has a very complex vetting process when it delivers ads based on your search. Businesses pay for these ads and choose the destination, but Google’s bots are always checking to make sure the pages the ads lead to are relevant. Ads that are misleading or lead to dangerous or questionable content get blocked from the system quickly. Sometimes you may stumble upon a good product or service that you may not have ran across organically.

Knowing how to utilize Google search properly will be of great benefit for almost any person that uses the world's’ most popular site. For more great tips and tricks, visit our website regularly and be sure to subscribe to our Macro Systems blog.