Strategies to Help Your Business Get a Positive Return on Technological Investments

Some businesses will put pressure on themselves to get some of the most innovative technology tools available. On the surface, this seems like a great idea, but just because a piece of technology exists, doesn’t mean it will help your business right now. Listed below is a look at some strategies that will help you build the technology your business needs to see a positive return on those investments.

Before we start, we should identify the parts of the business where IT is typically deployed. The purpose of IT is to make operations more efficient, allow for collaboration, automate simple aspects for cost reduction, protect businesses against disaster, and more. The most imperative role that IT has in any business is as a worker interface. Most modern workers work exclusively with digital systems and when they are deployed with purpose it can provide a standardized working experience where people can get more things done and collaborate more effectively. 

The benefits of a coordinated IT effort are numerous. Your business gets more out of its workers and it streamlines your processes. It’s not so cut and dry, however. Many small business owners contend that investments in technology often fail to meet the projected ROI. Some reasons this happen include:

• Ongoing maintenance costs
• Payroll considerations
• Faster-than-expected obsolescence
• Upfront costs make rapid ROI impossible
• Solution complexity
• Lack of reliability 

With these variables causing businesses to rethink their technology investment strategies, how can decision-makers work to ensure that their organization sees a dependable return on their strategic technology investments? 

First, an organization’s decision-makers will want to have realistic expectations of the technology they plan on implementing. There’s a growth period to the use of any technology, and often it is sold as a solution to a problem with no mention of the adjustments that would keep the solution from immediately returning a strong ROI.

Secondly, you need to take a hard look at your operational effectiveness as it is and ask yourself if you are looking to technology investments because they can help bring better profitability; or, because leaning on innovative new technologies isn’t as prudent as working to upgrade the technology your organization already depends on. Occasionally, decision-makers will overlook practical changes for more dynamic ones, leaving decisions that could have a better ROI waiting for more innovative, and less effective tools. 

Lastly, there are options available today that are designed to limit your organizational cost while providing the value any business can use. Cloud-based services such as Infrastructure-as-a-Service (IaaS), Software-as-a-Service (SaaS), and hosted communications solutions can really make adding powerful computing resources easier than ever. The value of paying monthly for only what is used can boost the return on a company’s technology investments substantially. 

What Is the Purpose?

Upgrading for the sake of upgrading is nice if your organization can afford to do that; but, realistically, what business can? It’s critical that each piece of technology helps an organization meet its goals. Are you considering expanding your data analytics platform to get more concrete answers about your business? Can investing in a more dynamic communications platform save you money by using your company bandwidth rather than paying for a business telephone system through your local telephone provider? Will integrating an end-to-end management software save enough time and money to improve customer-facing services and support? 

Ultimately, there are hundreds of business technologies out there that promise to improve a business’ ability to function efficiently. What the small business owner or decision maker needs to identify, of course, is how the investment in a particular technology serves to accomplish this. Once an inefficiency is identified, the purpose of an investment in technology is to make that more efficient. If a decision maker can deploy technology that effectively eradicates the stated problem, the solution will ultimately be worth it.

There is a lot of technology out there that could potentially help your business, and the IT professionals at Macro Systems can help you strategically deploy solutions for your business’ most glaring operational problems. Call us today at 703-359-9211 for more information.