Constructing a social media strategy can be difficult for the modern business. You don't know exactly how it will affect your business, and you also are aware that your competitors are likely using it. Let's look at how your organization’s social media practices can lead to success.
One thing that both fishing and phishing have in common is the use of lures. With the right lure, the chance of successfully catching the target improves. When it comes to the digital lures seen in phishing scams, research shows that social media is the most effective.
Despite the fact that 255 million people use Twitter, some businesses want nothing to do with it. They see it as little more than a waste of time. However, these anti-Twitter activists fail to realize that the social media outlet has an unmistakably large influence in the marketing industry. Unlike Facebook, Twitter gives you the opportunity to customize your audience to suit the precise needs of your business, and the best part of this is that it’s completely free.
When a dining establishment goes out of business, it usually doesn’t make the news. After all, running a restaurant is a risky endeavor. However, for one Washington D.C. eatery, it’s blaming its failure a Google Places mishap, which makes you think twice about how important it is for your business to have its online information properly displayed.
Data security should be a top priority for every business. Having good security means identifying risks. Surprisingly, some of the biggest data risks come from within. If employees aren't following your organization's data management policies, then they're your biggest threats.
It's the nature of technology to take a while for the market to fully appreciate it. After it's released, there's an implementation phase where the benefits are weighed against the risks. This phase is usually a slow one, but if the technology is good, then its acceptance will be widespread and businesses will have to give excuses on why they're not using it.
Today, almost everybody has an Internet-connected camera in their pocket. A crazy amount of photos are posted online. In fact, Facebook alone claims to have over 250 billion photos, with 350 million user images posted every day. All of these pictures are fun, but how do you ensure that only the people you want to see your photos are seeing them?
2014 has been a year of technological advancement, but with any kind of advances such as these, there will always be those who want to steal the work of others. According to the Identity Theft Resource Center and , as of March this year, there have been 204 instances of data breaches this year alone. These affected companies are perfect examples of why web protection is important. Macro Systems can provide you with this protection and peace of mind. Here are a few of the more unbelievable breaches, most of which could have been easily avoided.
Whenever you hire a new employee, you essentially incorporate their social network into the networking reach of your business. With this reality in mind (along with the measurable influence of an employee's use of social media) you have to ask yourself, "Is a connected employee more valuable than a non-connected employee?"
Social media isn't just some fad used by teenagers and twenty-somethings. It's not only a place to share pictures of your favorite dish, your status about your spouse, or where you can get the best deal on the latest war video game. Social media is a virtual powerhouse in the business world as well, and as it continues to grow, you must find a way to harness its potential and utilize it to give your organization an advantage. Where should you begin on your journey to social media proficiency? The answer is easy: Facebook.
October is Cyber Security month. We want to bring attention to this very important issue affecting every person and organization connected to the Internet. When discussing cyber security, we often talk about computer viruses and malware, but these threats are only part of the cyber security equation. It’s just as important that you, your staff, and even your family, are mindful to not overshare information online that can compromise your organization’s security and personal identities.
