Your Business Can't Overlook Security Problems with Social Media

Social media is a prominent instrument that your organization can utilize to communicate with clients and prospective customers, but in an age where you can expect your employees to have their own accounts, it can be catastrophic to overlook the security issues associated with it. Let's explore how you can protect your business from its employees’ social media use.

Most social media sites make you create an account to represent your business, but in order to do this, Facebook and LinkedIn require you to have a personal account prior to constructing a business page. Listed below are some tips on how to keep your personal accounts secure from other users, thus protecting your organization.

Facebook
The very first thing you’ll need to do is create a personal profile. Facebook doesn’t permit Pages to be created without having a personal profile. Once you have accomplished this, you can use the blue bar at the top of the page to find the feature to Create a menu item. From these options, select Page. From here, select the Business or Brand option to fill in the requested information.

You can hide the personal information on your profile page by accessing the Settings via the drop-down arrow at the top-right of the window. From here, you can navigate to the Privacy sub-menu.

To lock down your account, set Who can see your future posts to Only me. You can also limit past posts.

Moreover, you should take these actions.

• Under the How People Find and Contact You area, select Friends of Friends for Who can send you friend requests.
• Set Who can see your friends list to Only Me.
• It’s imperative that you set Who can look you up using the email address you provided to Friends and do the same for the option Who can look you up using the phone number you provided.
• Uncheck the box on Do you want search engines outside of Facebook to link to your profile, too.
• Next, you’ll want to click on the Timeline and Tagging option on your left. Change the option for Who can post on your timeline to Only me.

With all these settings configured in this way, only your Facebook friends will be able to see your account.

LinkedIn
LinkedIn also requires you to create an account before creating an official business page. Once you have an account set up, you can create a business page by clicking on Create a Company Page + under the nine-dot menu and following the prompts given.

You can hide your LinkedIn profile by accessing Settings & Privacy. Under Privacy, you’ll see several options allowing you to customize the information that LinkedIn shares with others.

While social media can offer a considerable amount of visibility to your organization, it shouldn’t come at the cost of security. For more tips on how to be as secure as possible with your business, subscribe to our Macro Systems blog or give us a call at 703-359-9211.